How do I use UTM links for Shopify marketing?
Use UTM links for Shopify marketing by adding source, medium and campaign parameters to your product and collection URLs. CrossKit UTM Builder generates these tagged links in the browser. Paste them into Facebook ads, Google Ads, email campaigns, influencer briefs and social bios. When a visitor clicks a UTM link and buys, your analytics show which channel and campaign drove the sale.
Without UTM, every sale from organic social and email looks like “direct” traffic. Tag your links so you know what works.
Steps
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Start with the Shopify page URL
Product page, collection, or homepage. Use the public URL.
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Add source, medium and campaign
Source = platform (facebook, newsletter). Medium = type (cpc, email). Campaign = your internal name.
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Copy the UTM link into your ad or post
Use it exactly as generated. Do not strip the parameters.
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Check Shopify analytics after the campaign
UTM data appears in your analytics dashboard under acquisition reports.
Example
A Shopify seller runs a Mother's Day email. They create a UTM link: myshop.com/products/gift-set?utm_source=mailchimp&utm_medium=email&utm_campaign=mothersday2026. After the campaign, Shopify analytics shows 42 orders from “mailchimp / email / mothersday2026”. Next year they double down on that channel.
Common mistakes
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Using different UTM spellings for the same campaign
“facebook” vs “Facebook” vs “fb” creates three separate rows in analytics.
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Adding UTM to internal site links
UTM resets the session. Only use on external links pointing to your store.
Recommended tool
UTM Builder
CrossKit UTM Builder generates tagged URLs for Shopify marketing campaigns. Use with URL Shortener for cleaner links in social posts.
Frequently Asked Questions
Does Shopify Analytics show UTM data?
Yes. UTM parameters appear in Shopify acquisition reports and integrate with Google Analytics.
Should I use UTM on every link?
Only on links you control where you need channel attribution. Organic social, email, and paid ads are the main use cases.