How do I find keywords for Amazon products?
Find Amazon keywords by starting with a seed (the product type), expanding into how shoppers describe use cases and attributes, then mapping those terms into title, bullets, description and ads. Look at competitor titles and reviews for language you missed. CrossKit’s Keyword Miner expands seeds; Listing Optimizer and Title Optimizer help you place the terms without stuffing.
A keyword is only useful if a shopper might type it and if your product honestly matches the result.
Steps
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Write 3–5 seed phrases
Product type + one modifier: “wool dryer balls”, “travel wool dryer balls”.
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Expand with a miner and competitor titles
Dump expansions into a sheet. Keep terms that match the product; delete those that imply a different size or audience.
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Mine reviews for jobs-to-be-done
Phrases like “for apartments” or “quiet at night” are often better bullets than extra title synonyms.
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Split listing terms vs ad terms
Broad category terms may be expensive in PPC but still belong in the listing. Exact long-tails often make cheaper ads.
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Place terms with a job
One primary in the title, attributes in bullets, leftovers in description and backend fields.
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Review converting queries after two weeks
If a phrase converts and is missing from bullets, add it in human language. If a stuffed phrase never converts, stop protecting it in the title.
A simple keyword map
Keep four buckets: primary (one phrase for the title), attributes (size, material, count), jobs-to-be-done from reviews, and ad-only terms that are too expensive or too broad for the title. CrossKit Keyword Miner expands seeds into ideas; you still delete anything the product cannot honestly fulfill. Competitor titles are a source, not a template—copying them imports their stuffing. Refresh the map when you add a variant or when Search Query Performance shows converting phrases you never wrote.
Listing terms vs PPC terms
Broad category terms may belong on the listing even if they are expensive in ads. Exact long-tails often make cheaper PPC. Do not skip a converting phrase in bullets because the bid is high. Do not stuff the title with every ad term. Backend search terms are for leftovers, not for repeating the title. This split is how keyword research turns into a listing instead of a pile of words.
Example
Seed: “laptop stand”. Expansions: “adjustable laptop stand desk”, “laptop stand for bed”, “aluminum laptop riser”. If you do not sell a bed tray, drop “for bed”. Put “adjustable aluminum laptop stand” in the title; use “riser” in backend terms.
Common mistakes
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Ranking for a keyword you cannot fulfill
Returns and bad reviews will follow.
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Never refreshing terms after a year
Shopper language moves. Recheck when you add a variant.
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Mining only English for a non-English marketplace
Shoppers type local language. Translate and then re-research, do not only run the English list through a dictionary.
Recommended tool
Keyword Miner
CrossKit Keyword Miner expands seed terms into listing and ad keyword ideas. It is a research aid, not a live Amazon search-volume API.
Frequently Asked Questions
Where do I put Amazon keywords?
Title, bullets, description and backend search terms. Do not hide keywords in images as your only strategy.
Is Keyword Miner free?
Core CrossKit tools are free to start. Higher limits may need a paid plan.
Does Keyword Miner show live Amazon search volume?
No. It is a research aid that expands seeds. Use Amazon’s own reports for volume and converting queries when you have access.
How many keywords should a listing target?
One clear primary, a handful of attributes, and supporting language in bullets. A spreadsheet of 400 terms is a research file, not a title.